Written by You ought to consider the internet as a vast Turkish marketplace with lots of shops (websites) located in lots of alleyways (servers).
Your Home Page is your Shop Window. It needs to be interesting and exciting enough to catch and hold the searchers attention. It needs to be able to invite the searcher into your website so you can sell to them. The “sale” doesn’t have to mean that you actually sell something. It might be that you convince your visitor to make an action like registering for a newsletter, or completing an application form.
Now, it doesn’t matter how efficient your website is at changing those passers-by (or searchers) into visitors, and then changing those visitors into customers; unless searchers can find you, they will not be able to visit you. The internet is just too huge for anybody to unintentionally find a website containing just what they’re looking for.
When most people first publish or buy a website, they just create it & load it onto the internet. Then they wonder why no visitors come on it.
Eventually, the penny drops and the website owner realises that he ought to take advantage of the search engines, because, as we all know, Search Engines send visitors to websites don’t they?
The problem is that Search Engines can only send Searchers to your website AFTER they have seen your entry in the Search Engine. By misunderstanding this and misunderstanding Searchers’ behaviour lots of people throw away thousands of pounds on only improving search engine position.
Most Website Owners believe that simply Improving Search Engine Ranking will ensure them more visitors. What they do not take into account is the behaviour of Searchers.
Searchers are especially reluctant to Search! Most of them will not even scroll down the 1st page on the Search Engine, and only 2 or 3% of them will actually make it to page 2 on the Search Engine, and only an extremely minute fraction of them will get to the third page.
Because of Searchers’ reluctance to search deep into a Search Engine. There is little use in paying a Search Engine Placement Service for Improving Search Engine Ranking even from a lowly 250,000 right up to position forty five, because position forty five is on the 5th page of the Search Engine. For lots of websites, that means only one or two visitors per year, and whilst that’s lots more than you’d be likely get at position 250,000, it is still almost nothing.
Because Searchers are so unwilling to search; the only Search Engine ranking worth paying for is a Guaranteed Top 10 Search Engine Ranking. Remember, more than ninety two percent of searches are satisfied on page one. No-one Searches more than they need to, and only 28% of searchers are prepared to go beyond page one.