Written by Crucial to online marketing is getting more leads to increase conversions. Achieving more leads and getting needed reports is a core benefit of having a CRM system, part of which is a sales force automation solution. Companies with commendable CRM platforms tend to enjoy a 300% increase in their conversion rates. Better leads translate to better opportunities in getting more clients. When enterprises increase their client base, they can look forward to more profits. Close to three-fourths of 600 surveyed digital marketers believe, says e-consultancy, that lead generation is key to online marketing.