Written by The reports are that, as well as the banks, car manufacturers and restaurants ITV is now struggling to maintain its profitability making an overall loss for the first time in some time. Some of this is because of|owing to|as a result of|caused by|due to[/spin] loss making acquisitions but a large part has been attributed to the fall in advertising from large businesses.
What, if anything, are these organisations doing instead, and is it as effective or will ITV just have to ride out this low? Well the word is that the are doing something, they are changing their advertising funds to the internet and so whether ITV will have it’s advertising day for a second time really does depend on how smart those marketing people are.
If they have looked into the internet option fully they will not only recognise that they will have topay serious attention to Improving Search Engine Ranking for their product but that they really need Guaranteed Top Ten Search Engine Ranking if they are going to see any profit from their spend at all. The best way to achieve this is via one of the Search Engine Placement Service providers who will aim to put the website on the first page of the top search engine results pages for the appropriate keywords.
However there is a risk, if the company has not done it’s research, that they could end up paying a large amount of money and only Improving Search Engine Ranking from say page 50 to page twenty four, to beging with this looks like a huge improvement but the buying public nearly always find what they want on page one so there really is no benefit at all in what seems initially to be a reasonably impressive jump. Enquiries may rise from 1 visitor per year to 2, fantastic!
Up until now a reasonable number of Search Engine Placement Service providers have made a decent living from this level of package but the secret seems to be out – only page one will do, and of course there are only ten spots available on page one. So ITV must be hoping at this point that the secret is still under wraps so that the bulk of the companies who have migrated away soon appreciate their error and come back to the traditional 30 to 50 second advert on on the box.
For certain it’s far better to be seen on TV by everyone than unseen on page 6 of an internet search site but even better than that is having a Guaranteed Top 10 Search Engine Ranking for appropriate key words, after all, those people are seeking you!
