Written by You’d be excused for believing that there is a real battle between Website Owners and Search Engine placement service Providers on the one hand, and the giant Search Engines on the other. Many people seem to spend unreasonable amounts of time and effort coming up with schemes to coax the search engine into putting them onto the top of the list. This of course leads the Search Engines to think up more and more complicated algorithms in order to sieve out and contest these efforts.
Now, in real life, you have to place yourself in the shoes of the other person. You have to understand their interests, desires and threats, and come up with ways that actually help the other side to improve their lot by helping you. By applying this thinking to Improving Search Engine ranking, I’ve got all my websites onto page 1 of the leading search engines.
As an alternative to trying to trap the search engines and their clients (the Searchers, your potential customer), try to show them respect, make it effortless for them to do their jobs, and show them you’re helping them. Understand the fact that people searching for “Blue Shoes” don’t want to look at the “red shoes” that you sell.
To help the Searchers to find you, you first have to help the Search Engines to do their job. Search Engines are in an exceptionally competitive and unforgiving market. Their product is to take a searcher to a selection of sites offering just what he’s looking for. If you succeed in unintentionally or purposefully coning a search engine into sending you the wrong visitors, everyone, including you, loses out.
The Searcher has had his effort wasted, the Search Engine has had its character damaged & maybe even lost a customer. You have irritated both of them, so you are unlikely to sell anything to that Searcher in future. As well as that,the search Engine will probably downgrade the trust factor for your website, so that in future, even when it looks like you have just what a searcher is looking for, the search Engine is likely to give priority others who haven’t tried to con it.
Choose your keywords very cautiously, use them for your website & web page names, include them in your on page content. Avoid ambiguity, especially in Keywords, Titles and Web & page Names. Get corroboration in the form of links from other websites that are in the same or connected industries.
Remember that Searchers on Search Engines are enormously unwilling to Search, so target your efforts at attracting those who are really looking for precicely what you offer, and concentrate your efforts on being at the top of that list. The majority of searchers do not even scroll down the first page & over 90% never make it to page two.
If you use a Search Engine placement service, confirm they are ethical, and remember that whilst no-one can guarantee to place you on a Search engine’s front page, only a front page is worth paying for, so look for a Search Engine placement service that offers Guaranteed Top 10 Search Engine ranking or [spin]a full refund.
